Posted on Sep 19, 2013 | 0 comments

5′ x 5′, red dots, motor, wood
© Copyright 2008 – Brose Partington
Purpose: The systematic placement of a tiny red dot on sold artworks is a time honored tradition that gallerists have manipulated as a sales tool from day one. Under the guise that the desire for something unavailable breeds a more intense longing, even a frenzy, the practice of an art dealer placing red dots on unsold works is a sales tool used to set an urgent fire in the heart (and mind) of a buyer.